Two years later, the acquisition of the brands “FORMAGGERIA REGGIANA” and “ANTICO CASEIFICIO ITALIANO”, shortly followed by “MARGI”, resulted in a new commercialisation strategy, culminating (in 1997) in the expansion of the range with the introduction of traditional competitor, GRANA PADANO. The aim of this strategic operation was to meet distribution requirements aimed at segmenting the public into different price ranges.
The growth of the company went hand-in-hand with the accrual of our experience. When Claudio Guidetti, a manager with proven skills and excellent experience in the sector, took the reins of company governance, there was a real jump in quality. Designing a clear and careful industrial plan, Guidetti led MULINO ALIMENTARE SpA to specialise in exports, offering ideas and products tailored to customers’ needs while making the most of the potential and productive versatility of our packaging factories.
Owing to our consolidated organisational and financial structure, in addition to our range, MULINO ALIMENTARE SpA has continued the upwards trend in turnover, products sold, financial efficiency and geographic areas regardless of the crisis that has hit Italy and the West.
“EACH SHAPE IN THE BEST PACKAGING”